Did you know that an estimated 2000 people a week in the UK are converting to meat free diets, and vegan food sales have increased over a thousand fold in the last year?
Transition Primrose Hill are working on a way to make eating vegetarian and vegan meals fun and easy, while giving our local restaurants a boost on quiet days and nights. After all Primrose Hill boasts the first and oldest vegetarian restaurant in London, Manna in Erskine Road. We want to be at the forefront of the new trend towards vegan/vegetarian/flexitarian diets by helping more people enjoy eating meat free meals.
The popular Meat Free Monday campaign (started by Paul, Mary and Stella McCartney) has inspired us to create our own initiative #MeatFreePrimroseHill and is supporting the idea. Every Monday in March restaurants, pubs and cafes in Primrose Hill will have a special vegetarian or vegan offer.
Participating eating establishments will be listed and widely promoted on social media and there will be a competition for the best vegetarian or vegan menu item.
Diners will be encouraged to share photos of their meals on Instagram, and there will be a prize every week for the best photograph.
Livestock production is responsible for 14.5 % of global greenhouse gas emissions according to the UN Food and Agricultural Association, with some scientists putting the level even higher.
As Zen master Thich Nhat Hanh has said, making the transition to a plant-based diet may be the most effective way an individual can have an impact on climate change. And eating less meat is good for your health too.
Local vegan enthusiast Sasha said that she converted from being vegetarian three years ago, persuaded by her carnivore chef husband who watched the documentary ‘Earthlings’ and stopped eating animal products straight away. “It has been a fun project for us, we visit the vegan markets – Hackney Downs is the best, and the Fat Gay Vegan blog is great. My favourite cookery book at the moment is ‘Vegan The Cookbook’ by Jean Christian Jury – it goes round the world and has recipes for all kinds of comfort food.”
So far Lemonia, The Landsdowne, Greenberry , L’Absinthe, The Engineer, The Queens, Ripe Kitchen, Sam’s Cafe, The Primrose Bakery and, last but not least, Sylvia’s Diner at the Oldfield Lunch Club, have all signed up to do special vegan or vegetarian menu items on Mondays in March.
Ariel Cas Plath, a manager at Primrose Bakery said: “Our new Monday special in March will be a selection of vegan chocolate and vegan vanilla cupcakes. It was natural for us to want to take part as we love animals and our bakery embraces offering cakes to suit all dietary needs and personal preferences.”
For more great offers in the pipeline please visit at the onthehill.info/primrose-hill-meat-free-mondays