Local entrepreneur Petar Savic talks to some of the start-ups and small businesses running from Primrose Hill. This month he meets Jimmy Kyriacou.

What is your company?

My business is called UNBOX LONDON a ‘new breed’ marketing consultancy. We partner with brands, entrepreneurs, creatives and start-ups to help them to establish themselves and grow within London.

Who do you work with?

Our clients are diverse, and this year alone we have worked with mobile apps, Amazon voice-activated products and even a CBD oil company. I like working with entrepreneurs who are breaking the mould and introducing new cool things to market.

What type of work do you do?

Marketing can be a lot of things, but we specialise in a couple of key areas. We help our clients to identify the right demographic and communities in London that are a good fit for their product or service. Then we engage partners to work with us on co-promotional campaigns, targeting key audiences and communities. This can be a combination of video, digital and guerrilla marketing.

Why is your business focused on London?

London is one of the coolest cities in the world! It has an estimated population of 8.7 million people, including the highest concentration of millennials in the UK (19% of them live here). Within London itself, there are also thousands of subcultures, communities and ecosystems that make up this amazing and vibrant city. It is an important market for any business, so if you genuinely understand how it ticks, this can be really powerful.

What do you love about Primrose Hill?

I have lived in London all my life and moved to Primrose Hill in 2005 ? I love it here! I am usually based in Shoreditch during the day, which I also love, but nothing beats crossing the bridge into the hidden oasis that is Primrose Hill. It’s still close to the buzz of central London, but feels like being in a village!

Anything interesting you are currently working on?

Yes there is! I am getting into film in a big way and have several video projects at the moment. One of them in particular is exploring the many different ‘tribes’ that live within London. We are really trying to showcase a snapshot of London in 2018 and capture this on film. Youth culture and subculture is the heartbeat of the city and has always provided a spark for creativity, self-expression and togetherness within London’s many communities.

How can you be contacted?

I always enjoy connecting with new people and would love to hear from any locals interested in the work that I do. Please email me directly: jimmy@unboxlondon.com

Twitter @JimmyKyriacou
instagram @Jimmy_Kyriacou
www.unboxlondon.com