Local entrepreneur Petar Savic talks to some of the start-ups and small businesses running from Primrose Hill. This month he meets Jimmy Kyriacou.
What is your company?
My business is called UNBOX LONDON a ‘new breed’ marketing consultancy. We partner with brands, entrepreneurs, creatives and start-ups to help them to establish themselves and grow within London.
Who do you work with?
Our clients are diverse, and this year alone we have worked with mobile apps, Amazon voice-activated products and even a CBD oil company. I like working with entrepreneurs who are breaking the mould and introducing new cool things to
What type of work do you do?
Marketing can be a lot of things, but we specialise in a couple of key areas. We help our clients to identify the right demographic and communities in London that are a good fit for their product or service. Then we engage partners to work with us on co-promotional campaigns, targeting key audiences and communities. This can be a combination of video, digital and guerrilla marketing.
Why is your business focused on London?
London is one of the coolest cities in the world! It has an estimated population of 8.7 million people, including the highest concentration of millennials in the UK (19% of them live here). Within London itself, there are also thousands of subcultures, communities and ecosystems that make up this amazing and vibrant city. It is an important market for any business, so if you genuinely understand how it ticks, this can be really powerful.
What do you love about Primrose Hill?
I have lived in London all my life and moved to Primrose Hill in
Anything interesting you are currently working on?
How can you be contacted?
I always enjoy connecting with new people and would love to hear from any locals interested in the work that I do. Please email me directly: email@example.com