October 25th sees the launch of Headcase Barbers: Primrose Hill. You can get an excellent haircut and if you sign up, it’s free (who doesn’t love a freebie) but this isn’t just another buzz cut joint.

Director, Bobby Rebeiro wants men to get chatting…

Growing up in South London, Rebeiro spent his 20s marooned on the island of mono-emotion. When a friend persuaded him to join a men’s group, he thought it was a joke. However, what he saw, astonished him: men of all ages and backgrounds chatting openly about their feelings, what they were dealing with and how to be- well, better guys.

“I just thought ‘wouldn’t it be great if more guys did this, the world would be a better place’ but in my 20’s you couldn’t have paid me to go to one of those groups, even though it would have benefited me (and the people in my life) greatly- BUT I would have gone for a haircut.”

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This is the foundation on which Headcase Primrose Hill is built.

Headcase barbers receive training from a variety of practitioners including, from the Movember charity to be able to engage in meaningful conversations and provide valuable information, should it be required. By night, they’ll run Headcase Evenings, themed talks about all sorts of issues from domestic violence to male fertility.

“It’s about providing a place for people to have real conversations. That’s all. In saying that, if someone just wants a haircut- that’s cool too! It’s not about making anyone feel uncomfortable.”

Rebeiro recognises he is stepping into unknown territory and is aware that the barbershop will be balancing act. Ultimately though, he hopes it can be used to role model different notions of masculinity and who knows, maybe even change the world. If nothing else, it’s a cut above the rest.

47a Chalcot Road, Primrose Hill, NW1 8LS
www.headcase-barbers.com/primrose-hill

Photo credit: Jason Pittock