The boutique Press has moved location from Erskine Road, where it was situated for fifteen years, to 160 Regent’s Park Road. The new store will showcase the Melanie Press Collection which was launched in 2016.
“The Melanie Press Collection is the look of the urban village of Primrose Hill”, says former Central St Martin’s fashion graduate Press, who went on from St Martin’s to work with Mark Jacobs, Ralph Lauren and Karen Millen.
Press, who lives locally, adds: “Expanding to a new, more visible location is incredibly exciting. Primrose Hill is part of the DNA of the Press collection. It has been a natural step forward to embrace our growing profile as the collection gains more international attention.
“Press is inspired by the way my clients live – mindfulness with rock and roll.” Repeat customers include Rose Byrne, Helena Bonham Carter, Kirsten Dunst and Sadie Frost. In fact, Sadie Frost’s new yoga collection has just launched at Press.
Press designs are made in limited edition runs to ensure exclusivity and ethics, adding to the label’s signature appeal.